What we do
Media Relations
Direct relationships with the editors and publications that shape culture and commerce.
The service
We work with editors across Business of Fashion, Marie Claire, BeautyMatter and regional powerhouses in Lagos, Accra, Nairobi and Johannesburg. Briefings, exclusives and ongoing coverage — not just one-off placements.
Every engagement is shaped around the market, moment and audience in front of us. You get senior strategic attention, culturally fluent execution and a clear line from the brief to the result.
Who it’s for
- 01Brands with a strong story but limited editorial access
- 02Teams launching products, people or ideas
- 03Organisations seeking deeper, long-term media relationships
Typical deliverables
- Media landscape and opportunity mapping
- Tailored media lists
- Pitch development and outreach
- Editor briefings and interview management
- Coverage tracking and follow-up
Frequently asked
A few useful answers.
01Can you guarantee coverage?
Earned coverage cannot be guaranteed. We focus on a credible story, precise targeting and trusted relationships—the conditions that make meaningful coverage more likely.
02Do you work with international publications?
Yes. We work across leading African titles and relevant international fashion, beauty, business and culture media.
03Can this be a standalone engagement?
Yes. Media relations can run independently or as part of a wider PR, launch or integrated campaign.
Ready when you are