Events — 2023
Estée Lauder
Overview
An experiential rollout anchoring Estée Lauder's counter presence across a dozen West and East African markets.
Insight
Counter staff, not advertising, are the primary brand touchpoint in these markets.
Challenge
Coordinating a consistent brand experience across markets with very different retail infrastructure.
Strategy
A staff-first activation model, training counter teams as the face of each local launch.
Execution
In-market training sessions and a shared activation kit adapted per market's retail format.
Results
- 12
- Markets
- 210
- Counter Staff Trained
- 34%
- Uplift
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