Entertainment — 2024
Culture Custodian
Overview
A flagship live entertainment event produced end-to-end, from ticketing narrative to day-of press coordination.
Insight
Scarcity messaging outperforms broad awareness for a first-year cultural event.
Challenge
Selling out a first-year event with no historical attendance data to anchor projections.
Strategy
A tiered release schedule paired with creator partnerships timed to each release.
Execution
Four-week creator rollout, on-site press management, and same-day recap content distribution.
Results
- 30K+
- Attendees
- 36 hrs
- Sell-out Time
- 12M+
- Creator Reach
Media Coverage
- Culture CustodianInside the campaign that sold out in a day
Next Project
Estée Lauder →